Parts
HMWS GROUP
A high-voltage electrician by trade and a career that spans high-voltage electrical, breakdown, fabrication, hydraulics and project management, Gerrie’s journey to his current role is a story of both technical precision and a passion for problem-solving. Starting his career as an apprentice high-voltage electrician, eventually working with industry heavy-hitters MGTA and Rio Tinto before moving to HMWS in 2019.
Starting as a breakdown electrician, Gerrie was recruited by HMWS for his diverse skillset and experience in the heavy vehicle sector and played a crucial role in aiding HMWS’s transition from working primarily with light vehicles to expanding into heavy vehicles. Quickly progressing to floor supervisor and project manager, there was no denying the sale spikes that occurred any time Gerrie visited a sight. This finally led him into his current role as Business Development Manager, where his passion for problem-solving and client satisfaction comes to life.
“I think the most rewarding part of my work is finding solutions, especially when clients don’t realise there’s a simple solution to their problem,” Gerrie explains.
With a drive to solve problems, he thrives on the challenge of simplifying complex issues with practical, easy-to-implement solutions.
At the heart of his approach is his hands-on experience. Gerrie’s background gives him a unique edge in understanding what clients need, even when they may not know it themselves.
“When I go to clients, I don’t just pitch a product; I understand their needs first. It’s about finding the right solution and helping them see the possibilities,” he says.
His enthusiasm and energy have been key to building strong relationships with clients. Gerrie’s ability to connect on a personal level is reflected in his consistent success in increasing sales across various sites. But it’s not just his charisma that sets him apart; it’s his attention to detail and commitment to going the extra mile. As he puts it,
“I don’t just sell; I solve. And that’s the foundation of trust.”
One of Gerrie’s proudest moments at HMWS was helping the company expand its presence in new industries, such as agriculture. While the company has long been a staple in the mining sector, Gerrie’s focus on diversifying into agriculture has opened doors to innovative product solutions. One notable example is the current development of anti-pest solutions to deter cockatoos and rats from harnesses in agricultural machinery. One of the many solutions HMWS is looking to roll out in the near future.
“The beauty of what we do is that the smallest solutions can create the biggest impact,”
At HMWS, the company’s culture and values align perfectly with Gerrie’s hands-on, client-first approach. The company’s commitment to innovation and its ability to work collaboratively to solve problems mirrors Gerrie’s personal drive.
One of HMWS’s key strengths lies in its ability to provide simple yet highly effective solutions tailored to each client’s specific requirements. While many clients may initially view their challenges as complex, Gerrie’s approach is to break down the problem into manageable steps, offering clear, practical solutions that address the core issue. This ability to simplify even the most intricate tasks is what sets HMWS apart, ensuring that clients don’t just receive a product, but a solution that truly works for them.
Gerrie is particularly passionate about how his work positively impacts clients at every stage of the process. He enjoys watching clients become excited as their projects take shape, from the initial concept to the final product. That enthusiasm, he says, is one of the most rewarding aspects of his job.
“When a client sees their solutions come to life and realise that what we’ve created is exactly what they needed, it’s incredibly satisfying. That moment when they get excited is what drives me to keep pushing forward,”
This excitement isn’t just about the product itself—it’s about the relationships built along the way and the genuine satisfaction of solving problems in a way that makes a real difference.
“When there’s a new product or challenge, Kevin and I get excited about the possibilities. We’re a team that thrives on finding ways to be the first to market with something unique.”
For Gerrie, business development is more than just a job; it’s about building long-lasting relationships and being at the forefront of solving problems before they even become obvious.
As HMWS continues to expand into new markets, Gerrie’s proactive mindset, technical expertise, and client-focused solutions will undoubtedly drive the company’s growth in exciting new directions.
